About the instructor
How will you benefit from this course?
A few definitions
Why non-profits run events
3 questions to set your goals
Question 1: Why are you organising this event?
Question 2: who is this event for?
Question 3: What do you want participants to do after the event?
Step 1: Summary of key take-aways
Introduction to the budget template
Budget structure
Income and revenues
Expenses
Request for proposal
Step 2: Summary of key take-aways
Content is King
Your core team
Setting up a Programme Committee
Kick-off meeting preparation
Kick-off meeting agenda
Programme development process summary
Step 3: Summary of key take-aways
FORMAT: Introduction
When?
How long?
Factors in favour of online events
Special considerations for online events
Factors in favour of in-person events
Sustainable event organisation
Step 4 Format: Summary of key take-aways
VENUE: How to select the best destination
How to select the best venue
More ways to select the best venue
Healthy venues
Online event platforms
Important points to consider when selecting a platform
Recommended platforms
Mix up the formats!
Pre and post event webinars
Step 4 Venue: Summary of key take-aways
LOGISTICS: Introduction to event logistics
Online and in-person logistics
Translation and captioning
Accessibility
Special considerations for in-person logistics
Step 4 Logistics: Summary of key take-aways
DIRECT PROMOTION: First and subsequent announcements
Confirmation and final logistics emails
Final programme
Social media
Website
Mobile app
Online event platforms
INDIRECT PROMOTION: listing sites, partners and outreach committees
Peer-to-peer marketing
Loyalty programme and influencers
Other indirection promotion tools
Media
Step 5: Summary of key take-aways
